Sue Hossack is a specialist in personal brands and the person behind The Brand You Company.

With over 20 years’ experience, she is recognised as an inspiring and professional coach – galvanising many people and businesses to success.

Sue has a natural ability to bring out the best in her clients, ensuring they lead their teams effectively or achieve their own individual goals. She has demonstrated this during her 12 years with GE Capital. Although strongly focused on personal brand, Sue can also help with commercial leadership, career planning and business performance management.

Some of her sector experience has been finance, automotive, leasing and customer service industries and has held senior leadership positions in both Operational and Commercial roles.


Our team has many years of experience with a broad range of expertise.

In particular, our coaches are adept at developing the attitudes, mindsets and behaviours that distinguish outstanding performers from the rest. The team have worked in some of the world’s most recognised businesses in senior leadership positions including General Electric, AT&T, Barclays Bank and Lloyds Banking Group additionally holding significant roles in market leading training organisations such as Imparta Ltd and PA Consulting.

Every person on our team has a unique profile and style which means we can provide the best match for you… a decision we like to have you involved in!